An unsolicited portfolio — built before applying — submitted to Jessica Jackley ahead of the June 9, 2026 deadline. Strategy, a working operating dashboard, a marketing stack diagnostic, and a set of supporting artifacts. The pitch is implicit in the work.
I'm a founder, COO, and marketing operator with 25+ years across nonprofit, social impact, and AI-enabled growth. I've run a 45-person distributed firm, taught marketing at NYU for 12 years to 1,000+ professionals, and built AI-powered marketing systems that real teams use every day.
For VOW, I want to do one thing: turn the celebration-led fundraising motion you've built into a multi-audience growth engine — without losing the patient, mission-driven voice your supporters trust.
Since the Lever posting went live, I built a strategic plan, an operating dashboard, a tech-stack diagnostic, and the deck below. The case for hiring me is in the work — but here's the structured version too.
Three customer journey maps (Parents of Girls, Couples, Wedding Pros), two live demos, a 90-day plan, a vision for the marketing function, and the case for hiring me — all in one document designed to be shared.
Open the deck (PDF) ↗25+ years across COO, founder, CMO, and AI architect. VOW gets all three layers in one hire, not three coordinating contractors.
This is a VP seat, not a marketing manager seat. I write the strategy, I run the test, I build the dashboard, I take the founder calls. The JD asks for exactly this combination.
12+ years serving social-impact clients through POWERFUL IMPACT. Co-founded a scholarship. Girls Who Code instructor. Liberty Partnership board. VOW's mission is one I've already been showing up for.
I've built marketing systems from zero before. I know the failure modes. I write playbooks as I go. The growth motion keeps running when I'm in donor meetings — that's the whole point.
Jessica — I read the VP of Marketing job description three times. It's the kind of role where the strategist is also the maker, reporting to a CEO who has done this before at meaningful scale. That's rare. So instead of writing answers to the four supplemental questions, I built the proof.
Everything that follows was inferred from public signals — your website, the JD, the BuiltWith profile, the 990, and the current sweepstakes campaign. The version I'd write after three days inside the organization would be sharper, sometimes contradictory, and almost certainly more useful.
If any of it sparks a thirty-minute conversation, that's all I'm asking for.
— Mack
Parents of girls already donate — to her school, her dance studio, her bat mitzvah. The question is not how to teach them to give. It is how to be present when they're already searching for a way to mark a moment that matters.
Mother-daughter milestones, distributed through mom-creator partnerships and high-intent search.
The under-discussed truth about parents of teen and pre-teen girls is that the most emotionally activated moments — first period, sweet sixteen, quinceañera, bat mitzvah, graduation — are donor entry points hiding inside a search behavior nobody has competed for yet.
VOW already owns the "celebration as fundraising" mechanic. The job is to translate it for the household, not just for the wedding.
Eight views, one operating surface. Modeled on VOW's actual stack — Salesforce, Classy, Mailchimp, GA4, Meta, LinkedIn, Pinterest, Hotjar, Stripe. Click in as Jessica.
A 12-page executive brief — an unsolicited audit of VOW's marketing tech and strategy, built from public signals (BuiltWith profile, pixel inspection, the live site, the 990).
Five quick wins shippable in 14 days. Four structural moves for the year. A pixel coverage matrix. A redundancy inventory. A 90-day instrumentation roadmap. Reads in 15 minutes.
Headline finding: VOW's stack is competent but conventional. What's missing is the instrumentation that converts a conventional stack into a learning system — behavioral analytics, structured A/B testing, a CDP, and a behavior-triggered automation layer.
Each answer is under 250 words and references one of the artifacts in this portfolio.
Mom-creator and influencer partnerships, positioned to drive top and middle-of-funnel traffic.
The hypothesis: parents of girls already donate — to her school, her dance studio, her bat mitzvah. The question is not how to teach them to give. It is how to be present when they're already searching for a way to mark a moment that matters.
Mom-creators in the 50–250k follower band cost meaningfully less per impression than Meta paid social to the same audience. The trust transfer is higher because the creator is the audience. As a funnel: creators drive top-of-funnel awareness (story-driven IG carousels and short-form video), middle-of-funnel email capture (creator-to-newsletter handoff at the moment of resonance), and milestone-intent SEO captures the bottom-of-funnel donation intent the creator awareness primed.
I'd run five pilot partnerships in the first 90 days, measure CPM, CTR-to-email, and email-to-first-gift conversion. The detailed reasoning lives in the 180-day plan above.
I run Hello Walter AI, a platform that gives small businesses an AI employee. I am the strategist (positioning, ICP, pricing, GTM) and the maker — everything.
What I built myself: the GTM thesis. The v1 product. The Webflow site. The AI-driven SEO content engine that still ships posts daily as a scheduled automation. The messaging architecture. The demo videos. The first 200 outbound sales emails. The customer onboarding flow. The Claude-powered agent workflows that run the actual product.
There is no team. There are no vendors. When the VP role here is framed as a "team of one supported by a small group of key vendors," I have the first-hand experience with the team-of-one extreme — and the discipline to bring vendors in only when the work demands it.
The Master Marketing Dashboard and the Strategy Diagnostic are the same operator's workflow applied to VOW.
At Hello Walter, we tried to buy paid traffic via Google Ads against high-intent search terms targeting tech staff and decision-makers researching AI tools. The keywords were obvious. The CPCs were not.
We ran roughly $400/day for two weeks. CPCs landed in the $8–$15 range against an LTV math that needed sub-$3 for the channel to clear. Conversion rates from those clicks were sub-1%. The unit economics were structurally broken inside the first two weeks. We killed the channel.
What we moved to: partnership marketing and Meta ads — both in active testing now. Partnerships with influencers and creator networks in adjacent verticals are driving qualified inbound at a fraction of the Google CAC. Meta ads against lookalike audiences are giving us a cleaner second channel test. The organic SEO content engine kept running underneath both.
The lesson is built into the VOW plan: don't bet on a channel before the unit economics are proven. The Days 31–90 phase of the 180-day plan above exists for exactly this — channel testing with explicit kill criteria. No commitment without proof of CAC viability.
I've built complex Looker Studio dashboards that join Google Ads, Meta/Facebook Ads, GA4, HubSpot, and Stripe through a Cloudflare Worker → Supabase intermediate layer so the views always reflect a single source of truth. The most recent one tracked, for a consulting client: organic impressions (Search Console), lead form submissions (custom GA4 event), phone-call leads (CallRail), close rate by lead source (HubSpot), revenue per lead (Stripe).
What the dashboard drove: it surfaced that one geographic cluster was generating 38% of organic impressions but only 11% of revenue. Leads from that cluster converted at one-third the rate of comparable clusters. We diagnosed it to a misaligned landing page and a poor intake script. Revenue per lead in that cluster doubled within 21 days.
For VOW specifically, I went further: I built an interactive prototype of what the VP of Marketing's operating dashboard would look like on day one. Eight views, modeled on VOW's actual stack — Salesforce, Classy, Mailchimp, GA4, Meta, LinkedIn, Pinterest, Hotjar, Stripe. The Strategy Diagnostic documents the 90-day instrumentation roadmap to get there.
Everything I built before applying. Each one stands alone. Together they're the portfolio.
The presentation. The full case for why I'm the right operator for this role, in one shareable document. Start here.
Open the presentation ↗ Live8-view operating dashboard. Sign in as Jessica. Modeled on VOW's actual stack — Salesforce, Classy, Mailchimp, GA4, Meta, LinkedIn, Pinterest, Hotjar, Stripe.
Open the dashboard → PDF · Featured12-page executive brief. Five quick wins, four structural moves, a pixel coverage matrix, and a 90-day instrumentation roadmap.
Open the diagnostic ↗ PDF · BrandThe brand voice + visual identity spec. Tone, vocabulary, color, typography. The spec that powers every other artifact in this portfolio.
Open the guide ↗ PDF · Media KitThe fuller story — three audience journey maps, two live demos, the 180-day plan, and the case for hiring me. Designed to be shared and forwarded.
Open the media kit ↗If any of this is useful — or instructive about how I work — I'd love thirty minutes to walk through any of it live. Resume and formal application are filed separately.